Didn’t get a chance to watch the Emmy’s this year as I was busy helping my sister get settled into her new apartment on Sunday night. However, I did catch the winners on the Academy of Television Arts & Sciences website. I am not always a big fan of the Emmy’s as typically the only awards ceremony I watch is the Oscar’s. (Haven’t missed it in about 4 years! Oscar party next year anyone?) but am very excited that Mad Men won overall Best Drama Series and 6 awards in total. So proud. As well, Jeremy Piven as Ari Gold on Entourage picked up an award for outstanding supporting actor in a comedy series. Absolutely LOVE him!.
Seeing alot of press around 30 Rock and Tina Fey, (who is awesome!) lately and wondering if I should start getting into it. Apparently, its really good, and considering how much I adore Tina Fey perhaps it might be interesting.
Seems to be a lot of great stuff going on in television programming these days (American shows, but other countries including Canada are in that mix no doubt) I wonder if people watch more TV during an economic crisis than going out to the movies? How much of an effect does the economic cycle have on people’s entertainment preferences?
Granted there has been more of a switch to net-based programmes in recent years. Clay Shirky, a new media professor in NY suggests that by 2011 net-based tv programs will have more viewers then TV shows distributed on traditional TV networks . This, however, is an ongoing issue and has little to do with how a Bear or Bull market economy affects or TV viewership.
Economic downturns certainly have an effect on the number of programs available to watch on television. As advertising revenues decline in a Bear market, so does the amount of dollars broadcasters/networks are able to spend picking up new shows.
But now if we think about it from a viewers perspective, if I (as said viewer) am faced with a clamp down on my discretionary income due to a downturn in the economy, then I am going to have to think really hard about whether the latest film release is worth the $12 plus popcorn and pop and gas and babysitting. Despite the fact that the economy is in a recession, I still need to be entertained in some way non? albeit a less expensive way. And am I really ready to call the cable company and ask them to cancel my subscription to The Discovery Channel, The Movie Network, HBO etc.? probably not. Thus, I will probably resort to watching what is on television as a source of entertainment. Probably more so when I don’t have the discretionary income to go out 3-4 times a week. Oddly, shouldn’t that mean that advertisers should be spending more on TV commercials rather than less in times of economic crisis? since more people are at home watching TV?
Bear Market= TV Watching
Bull Market= Film Watching
Just a thought……..
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thank you.